Archive for: February, 2011

Lots of response to last week’s post – many thanks! Before I introduce our cold call “guinea pig”, I’ll respond to two much-asked questions: “Is it still viable to sell over the phone?” The short answer is an emphatic YES. Through The Phone Lady I’m closing sales on the phone constantly. It is both cost and time-effective for me and my customers, but … “Can every product or service be sold on the phone?” No, absolutely not. Depending ...

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Before you get completely overwhelmed by even the thought of making a cold call, one of the things you need to do is take a few moments to determine what type of cold call suits your service and/or product. The task may be much less intimidating that you think, depending on what you want to accomplish. Here’s three examples: 1. The easiest of cold calls is one in which you are able to deliver your message whether ...

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Whenever I give a talk or deliver a workshop I eventually get around to sharing one of the most important elements of success on the telephone: It’s not about you! When it comes to cold calling, if you understand this, you will always – and I mean ALWAYS – be successful. In my last blog I talked about creating and maintaining information on your customers and potential customers. But that’s not the first step in the cold ...

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